Product Description
This IDC study analyzes data from two IDC studies – the 2008 U.S. Service Provider Competition Survey and the 2007 U.S. Bundled Services Survey – to highlight consumer interest in home security and monitoring services. IDC supplements survey data with research and comparison of emerging home security/monitoring vendors to show how these services can be leveraged to reduce customer churn. “As traditional double-play and triple-play bundles lose their stickiness with… More >>
Securing the Bundle: How Home Security and Monitoring Can Reduce Cable/Telco Churn
Tags: Bundle, Cable/Telco, Churn, consumer interest, double play, Home, home security, idc, Monitoring, monitoring services, Reduce, Securing, security, service provider, stickiness, supplements, survey data, telco, triple play